They asked me to design a logo that embodied a sense of elegance and sophistication—something that would communicate a timeless quality at first glance. The goal was not just to create a beautiful mark, but to craft a visual identity that would reflect the enduring nature of their work. As a branding company, they wanted their own brand to serve as an example of how thoughtful, well-executed design can transcend fleeting trends and continue to resonate for years to come.This logo needed to speak to their ability to help clients build identities that are not only visually appealing but also built to last. Just as classic architecture or vintage typography still feels relevant decades later, the logo was meant to showcase the same staying power—a brand that doesn’t need constant reinvention, because it was built with intention, strategy, and timeless appeal from the start.
In essence, the logo would be a promise: that working with this company means investing in a design foundation strong enough to evolve gracefully over time, while remaining rooted in authenticity and purpose.
Here I made some variations of classical logo basing off of sports, and baseball themed logo, while giving him a couple other variations of styles
He narrowed it down to three, and he liked the baseball style but wanted it to be able to fit into a circular emblem, so I gave some variation off of that.
