They approached me with a request to design both a logo and a website for their company, with a strong focus on capturing the essence of their mission and values. Their goal was to visually and emotionally communicate how their services can guide individuals through challenging financial situations—metaphorically represented as navigating the turbulence of a fast-moving, rocky river. The idea was to show that, with the company’s guidance, clients could move from financial instability and uncertainty into a place of calm and clarity, much like transitioning from rough rapids into a gently flowing, peaceful stream.In addition to this transformation, they emphasized the importance of creating a relatable and approachable brand identity.
They wanted their audience to feel at ease and supported, rather than overwhelmed or intimidated. To achieve this, they envisioned an outdoors-inspired aesthetic—something grounded, natural, and comforting. Elements like forests, trails, and wooden textures would help convey a sense of trust, simplicity, and connection to nature. This “in the woods” theme wasn’t just for visuals; it reflected their philosophy of offering down-to-earth financial guidance rooted in real-life experiences and compassion.
Tried to focus on giving him a modern logo, with highlighting the key features he was wanting
He liked how it was turning into more of an emblem so he gave some more things to focus on
