The first version of the poster was an enthusiastic attempt to capture the energy of jazz, but it ended up too chaotic. It featured a loud color palette (bright reds, purples, yellows), multiple clashing fonts, overlapping musical elements (trumpets, saxophones, notes), and an overwhelming background. While it was vibrant, the message of the event was lost in the visual noise.
Learning from the first attempt, the second version focused on clarity and elegance. The color scheme was toned down to darker tones—midnight grey, brass gold, and coft yellow—to reflect the moodiness of a valley evening. A single elegant typeface was chosen for the title, "Jazz in the Valley," with a secondary clean font for details (date, location, performers). The composition was balanced, with one focal jazz element (somone playing the saxophone) and soft gradients suggesting a valley at sunset. This version captured the soul of the event and was visually inviting.
The final step turned the successful poster design into a collector’s vinyl sleeve for a commemorative record of the event. The same artwork was adapted to fit a square format with slight variations: the typography was scaled for legibility. The vinyl itself had a label design inspired by the poster’s color palette and fonts, creating a cohesive visual identity and a physical keepsake of Jazz in the Valley shown in the musical notes
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